Two fancy mail-order organizations would get together under a tentative deal announced Thursday, with Neiman-Marcus Group acquiring the Horchow Mail Order company for an sum that is undisclosed.
Horchow, a independently held Dallas business began by an old Neiman Marcus worker, offers elegant home linens and gifts through the Horchow Collection in addition to a wider array of product through its Trifles catalogue and discounted close-out products through the Grand Finale catalogue. The organization has yearly product sales of greater than $100 million.
Neiman-Marcus Group’s division that is main Neiman Marcus of Dallas, offered $65 million to $70 million of merchandise by mail when it comes to 12 months ended July 30.
Maxwell Sroge, an expert on mail purchase, stated the deal is practical both for organizations.
“It’s a good diversification for Neiman’s,” said Sroge, president of Marke/Sroge Communications, a Chicago-based catalogue development and company that is consulting. He noted that the blend provides good possibilities for consolidating personal computers and purchasing staffs and that both businesses should be able to draw prospective customers from each other’s e-mail lists.
Neiman-Marcus spokesman Peter Farwell stated Roger Horchow, president of their business, will always be on for the reason that capability and stay earnestly active in the company. Continue reading “Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent”